The Greater Atlantic City Chamber (GACC) desires to hire a firm to provide public relations and marketing services to support the 2020 Atlantic City Airshow. The goal is to drive attendance for the event; create media exposure opportunities for Atlantic City as a destination; increase media channels; provide staff who can be present in Atlantic City during the event; develop content to attract sponsors; deliver sponsorship benefits through event coverage; maximize engagement opportunities for military and civilian aerial demonstration teams, and attend/participate in planning meetings as needed
Background:
About the Greater Atlantic City Chamber: Since 1914, the Greater Atlantic City Chamber is dedicated to creating a favorable economic climate with meaningful services for the business community. When you join the Chamber, you become a part of Atlantic County’s prominent organization of citizens and business people. Together we work to foster growth in the region’s economy by creating a better business climate and a higher quality of life. The Chamber provides services that can help your business and can also be your resource for member benefits such as member-only discounts, community exposure, networking events and contacts. The Chamber oversees the following in relation to the Atlantic City Airshow:
• Land operations
• Marine operations
• Securing of performing aerial demonstrations
• Volunteer coordination
• Sponsor acquisition
• Logistical coordinator
• Social media posting
• Media placement
• Ticketing director
About the Atlantic City Airshow: The Atlantic City Airshow is entering its 18th year. The annual event has been highlighted by the U.S.A.F. Thunderbirds, U.S. Army Golden Knights, U.S. Navy Blue Angles, Canadian Forces Snowbirds and most recently the Royal Air Force Red Arrows. A variety of other military and civilian aviation acts compliment these team demonstrations. The free event has become the largest attended event in New Jersey with 540,000 attendees in 2019. The event provides Atlantic City with unmatched mid-week exposure to a highly desirable audience. The 2019 Monitoring Overview Report, provided by CISION, states there were 666 articles generating a total reach of 823 million impressions.
The Atlantic City Airshow also creates tax streams for state and local agencies estimated at $1.9 million with luxury tax making up $900,000 of that total.
The greatest takeaway is the $45 million in economic impact to Atlantic City and the surrounding area.
And there is an opportunity to grow. Learn more by visiting www.atlanticcityairshow.com.
Scope of Work:
Project Timeline: June 2020 to December 2020
• Egg Harbor Township STEAM Competition – March 2020
• Veteran Resource Row – August 26
• Monday Night BBQ at Linwood Country Club – August 24
• Tuesday Practice Day – STEAM engagement – August 25
• Wednesday, Airshow – August 26
• Thursday, Recap – August 27
• ICAS Convention – December 2020
Scope of Work:
• Draft and distribute press releases and media advisories
• Develop and execute an outreach and engagement strategy to drive sponsorship revenue and attendance
• Work with the GACC President to identify media interview opportunities for CRDA, Chamber, and military performers
• Monitor, track, and provide a report on media coverage and value related to the 2020 Atlantic City Airshow
• Develop and implement a social media calendar
• Assist with on site public relations, marketing, and social media opportunities at all Airshow events
• Assist with website updates as needed
• Graphic design assistance as needed
Proposal Deadline: April 3, 2020 Decision Date: May 8, 2020
Requirements to qualify: Must have at least five years of experience in the profession, including exposure/experience in handling large scale events. Must provide an organizational chart that clearly indicates who will be assigned to the account and provide rationale for why individual(s) have been selected – bios or resumes required. Must supply contact information for three references.
Overall evaluation criteria will include:
• Consideration given to vendor that is good standing of the Atlantic City Chamber of Commerce
• Vendor must understand the importance of the tourism aspect of the Airshow on the City of Atlantic City and the region
• Vendor’s response/proposal demonstrates a clear understanding of the scope of work, goals and objectives
• Vendor’s response/proposal is complete and responsive to the requirements set forth by the chamber
• Vendor evidences successful past performance of other like projects
• Vendor demonstrates ability to work as part of a team; while demonstrating ability to take responsibilities and run with them
• Cost of services provided are reasonable and within the guidelines established by Chamber review committee
• Vendor experience/interest/background in working with veterans/veteran’s groups
• Vendor experience working with corporate partners
Due Date:
April 16, 2020
Address:
Greater Atlantic City Chamber ATTN: Michael Chait 12 South Virginia Avenue Atlantic City, NJ 08401 Emailed to mchait@acchamber.com
Relevant agencies include Hunter PR and Magrino PR.