Everything PR News

STATE OF NORTH DAKOTA Issues Media RFP

STATE OF NORTH DAKOTA Issues Media RFP

The state of North Dakota, acting through its North Dakota Department of Human Services, Behavioral Health Division, (STATE) is soliciting proposals to assist STATE with placement of existing media for Parents Lead, Stop Overdose, and Lock. Monitor. Take Back. with the goal of preventing underage drinking, prescription drug and opioid abuse, and overdose.

Background:

Nationally, 69% of youth report their parents as the leading influence in their decision not to drink alcohol (Gf Roper Report, 2017). To address the high rates of underage drinking in North Dakota, and to support data that shows the influence parents have on their children’s decisions, STATE developed Parents Lead, a statewide program designed to encourage parents to engage in four primary parental protective factors proven to contribute to the prevention of underage drinking and related consequences:

To promote the Parents Lead program and its goals, STATE has developed a variety of television, radio, and online advertisements.

Visit www.parentslead.org for more information/resources. Also visit https://prevention.nd.gov/attachment-d for existing advertisements.

Scope of Work:

STATE requests proposals from a creative agency interested in completing the following Scope of Work:

o        The proposed plan must demonstrate that it will maximize available funds (based on the cost breakdown provided in Section 2.02 Budget) to reach the largest number of viewership/listenership by purchasing and placing ad space utilizing a variety of online mediums (e.g. online ads, Pandora, etc.), which are rated most popular among the targeted audience.

o        The proposed plan must prioritize non-traditional media over traditional media, such as television and radio.

o        Vendor may edit or alter existing creative media provided by STATE to be effectively utilized for different mediums (e.g. dimensions of existing ads can be changed, length of video/audio can be altered). Any edited or altered creative media must be provided by STATE.

o        Vendor shall bring a spirit of creativity and innovation to the media placement process.

o        A summary of the work conducted within the reporting period, including specific types of media placement, and

o        The total amount of funds spent for each of the three campaigns: (1) within the reporting period, and (2) to-date.

Due Date:

March 20th

Address:

North Dakota Department of Human Services

Behavioral Health Division

Attn: Jessica Rudnick

RFP Number: 325-18-810-003

1237 W. Divide Avenue, Suite 1D Bismarck, ND 58501

MWWPR and Ketchum PR have done anti-tobacco work.

Exit mobile version