Tourism island marketing and tourism PR campaigns often aim to capture the essence of the destination, attract visitors, and differentiate the island from competitors.
Here are some great examples of island tourism marketing and tourism PR campaigns that have been particularly effective:
1. “Find Your Happy Place” – Fiji
- Overview: This campaign highlights Fiji’s natural beauty and the joy of escaping to a tropical paradise. The campaign features stunning visuals of the island’s beaches, crystal-clear waters, and vibrant culture.
- Key Elements: Emotional appeal, high-quality visuals, and a focus on relaxation and happiness.
2. “Iceland Naturally” – Iceland
- Overview: Promoted by the Icelandic Tourist Board, this campaign emphasizes Iceland’s unique natural landscapes, including geysers, volcanoes, and waterfalls. It highlights the country’s natural beauty and adventurous experiences.
- Key Elements: Stunning natural imagery, emphasis on adventure and natural wonders, and a strong social media presence.
3. “The Most Beautiful Island in the World” – Bora Bora
- Overview: This campaign promotes Bora Bora’s luxury and exclusivity, focusing on its pristine beaches, luxury resorts, and crystal-clear waters.
- Key Elements: High-end appeal, luxury branding, and a focus on exclusivity and romance.
4. “Live It Up” – Hawaii
- Overview: Hawaii’s campaign focuses on the diverse experiences available, from surfing on Waikiki Beach to exploring volcanoes on the Big Island. It aims to show that Hawaii is a destination where you can “live it up” and enjoy various activities.
- Key Elements: Diverse activities, vibrant visuals, and a focus on both relaxation and adventure.
5. “Bahamas: It’s Better in The Bahamas” – The Bahamas
- Overview: This campaign promotes the unique experiences and friendly culture of the Bahamas. It showcases various islands within the Bahamas, highlighting their individual charms and experiences.
- Key Elements: Emphasis on diversity within the Bahamas, vibrant imagery, and a focus on the warmth and friendliness of the local culture.
6. “Pure New Zealand” – New Zealand
- Overview: This campaign highlights New Zealand’s breathtaking landscapes and outdoor activities. It positions New Zealand as a destination for pure, unspoiled natural beauty.
- Key Elements: Emphasis on natural beauty and adventure, high-quality video content, and authentic storytelling.
7. “This is Malta” – Malta
- Overview: Malta’s campaign showcases its rich history, culture, and stunning Mediterranean scenery. The campaign aims to highlight Malta’s unique heritage and contemporary attractions.
- Key Elements: Historical and cultural appeal, beautiful visuals, and a focus on Malta’s unique position in the Mediterranean.
8. “St. Lucia’s Best Kept Secret” – St. Lucia
- Overview: This campaign promotes St. Lucia as an undiscovered gem with beautiful beaches, volcanic landscapes, and luxury resorts. It aims to create a sense of exclusivity and discovery.
- Key Elements: Emphasis on exclusivity and hidden gems, luxurious visuals, and a focus on unique experiences.
9. “Tenerife: The Island of Eternal Spring” – Tenerife
- Overview: Tenerife’s campaign highlights its year-round pleasant climate, diverse landscapes, and cultural festivals. The “Eternal Spring” concept emphasizes the island’s appealing weather and vibrant culture.
- Key Elements: Year-round appeal, diverse activities, and a focus on climate and cultural events.
10. “Visit Puerto Rico” – Puerto Rico
- Overview: This travel PR campaign focuses on Puerto Rico’s vibrant culture, beautiful beaches, and rich history. It includes elements like music, food, and festivals to showcase the island’s lively atmosphere.
- Key Elements: Cultural richness, vibrant imagery, and a focus on the island’s unique experiences.
These campaigns effectively utilize strong visuals, emotional appeal, and unique selling points to attract tourists and differentiate their islands in a competitive market.