Beauty
How EltaMD Became the #1 Dermatologist-Recommended Sunscreen Brand in America
EltaMD built its authority primarily through the medical community rather than celebrity marketing or influencer culture, becoming the #1 dermatologist-recommended sunscreen brand in America. Owned by Colgate-Palmolive, EltaMD competes with top professional skincare brands like La Roche-Posay and SkinCeuticals.