Today’s marketers are constantly juggling between improving the company’s digital presence and sorting all of the collected data along with learning from it, which is why they have to rely on the best digital tools that are going to cut down on the time they spend navigating between the different aspects, and make their jobs easier overall.
Although no two marketing teams are really the same, plenty of the tools outlined below can easily be utilized by both smaller and bigger teams and companies. That’s why we’ll be covering why these digital tools are important and offering some great options.
Social Media
Social media platforms have between a couple of billion to hundreds of million monthly active users, which equals a lot of potential consumers for businesses.
That’s why companies should be utilizing tools that leverage the audiences on these platforms. However, navigating between all of them, remembering the different rules between them, and sometimes, even remembering to share the piece of content on every single one can become overwhelming.
This is where social media management tools become incredibly valuable for both big and small brands. From sharing content to engaging with the audience directly, or benefiting from user-generated content, and even to following all of the data connected to these strategies, social media management platforms have become essential tools for many marketers. Some of the most popular as well as useful ones include Sprout Social, Buffer, Hootsuite, and Later.
Although it’s still mostly considered to be an old-school marketing tool, nevertheless, it’s still as important as ever, and isn’t outdated, despite its age. It’s also one of the most effective channels for marketing, especially in terms of Return on Investment (ROI).
Email marketing efforts include keeping up and nurturing a long list of contacts, sending out emails to those contacts, which are increasingly becoming more personalized and tailored to their needs, building out email templates, etc.
All of these different aspects are why email marketing tools are heavily utilized by many businesses. They allow marketers to quickly sort through a long list of contacts to find the right people and then send them an email blast, but more importantly, these tools keep track of all the different pieces of data that are important to companies.
That includes the overall number of email subscribers, the average rate of unsubscribers, the number of active emails, the number of emails people are actually opening and reading through, along with the number of people that click the links inside those emails. All of these options and more are available on platforms such as MailChimp, HubSpot, and Marketo.
Website
Plenty of companies and marketing teams are already familiar with the importance of having a business website where consumers can find relevant and necessary information about the company or its products. And there are plenty of tools and platforms, such as WordPress, Wix, Squarespace, Shopify, and others that businesses can use to build out their own websites.
However, within those useful platforms companies get even more valuable tools and features, that allow them to keep track of what the visitors are doing on the company’s website, so they can learn which things are useful and which ones can be improved upon.