Instagram is one of the most effective platforms for businesses to reach and engage with potential customers. It has over one billion active users. It also comes with a range of advertising options that companies can use to achieve their marketing goals. But first, companies should know about the different types of advertising campaigns available to them.
Photo Ads
Photo ads on Instagram are a simple and effective way to promote a company’s products and services. They appear in users’ feeds alongside regular posts. They can include a call-to-action button, such as “Shop Now” or “Learn More”, to drive traffic to the company’s website. Photo ads are one of the most popular types of advertising campaigns on the platform.
Video Ads
Video ads on Instagram offer businesses an engaging way to showcase their products and services. They can be up to 60 seconds in length. The video ads appear in users’ feeds alongside regular posts. Video ads can also include a call-to-action button to drive traffic to the company’s website or landing page. Video ads are also a very popular advertising campaign type on Instagram.
Story Ads
Instagram Stories are short, full-screen ads that appear at the top of users’ feeds. They are very engaging and can include interactive elements. Instagram has introduced a number of interactive elements since the launch of Stories. They include polls, quizzes, and the ‘swipe up’ function to drive traffic to the company’s website.
Carousel Ads
Carousel ads give businesses an opportunity to promote multiple products or content within one ad. People can scroll left or right to view different images and videos. Advertising like this is an excellent way to market products or narrate stories.
Collection Ads
Collection ads allow businesses to showcase their products in a visually appealing and interactive way. Users can preview products and make purchases without leaving the Instagram app, making them an effective way to drive sales.
Explore Ads
Explore ads appear in the Explore section of the Instagram app, where users can discover new content and accounts. They target, and can reach a large audience, making them an effective way to reach new potential customers. The best way that companies can create effective exploration ads is by using relevant hashtags.
Influencer Marketing
Influencer marketing on Instagram involves partnering with social media influencers to promote the company’s solutions. This type of marketing effort offers businesses the opportunity to reach a wider audience and build brand awareness. Companies have various opportunities to develop creative promotional efforts with influencer marketing campaigns. Things like account takeover campaigns and partnership posts are very popular with users on the platform. The most important element of influencer marketing is ensuring the campaign is beneficial to both the business and the influencer.