The purpose of this ITT is to assist ORE Catapult in establishing a PR and Public Affairs Services Framework by appointing a PR agency.
United Kingdom-Blyth Seeks Public Relations Services
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New Research: Daily AI Use Is Now the Strongest Predictor of Consumer Optimism in America — Stronger Than Party, Race, Gender, or Age
A synthesis of Pew Research, Stanford HAI, Ipsos, and Data for Progress data reveals a 99-point favorability gap between daily AI users and non-users. The implications for brands, agencies, and the future of consumer marketing.

The New Citation Cartel: How Wikipedia, Reddit, and YouTube Quietly Replaced Half the Open Web Inside AI Search
While publishers fight for survival, three sources are eating an outsized share of every AI engine's citations — and brands that don't appear on them are disappearing from the answers buyers see.

How Debt Relief Companies Market The $1.25 Trillion Dollar Category
Debt relief is one of the hardest categories in consumer financial services to market, but leading brands are winning not on advertising, but on infrastructure. This article details the "Trust Infrastructure Stack," a five-layer marketing system designed to navigate regulatory challenges, consumer distress, and trust deficits in the $1.25 trillion credit card debt market.
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