This week, the United Nations issued an RFP from its entity, “Entity for Gender Equality and the Empowerment of Women Reference.” The project is a wide-ranging RFP.
As noted in the RFP, Since September 2014, the HeForShe brand continues to grow, driving change both online, where it has thus far created more than 2 BILLION social media impressions, and offline where it garnered more the 5 BILLION media impressions. The movement has mobilized more than 100 Heads of States as well as other world leaders including, the Secretary Generals of NATO and the Council of Europe. In fact all the male European Commissionaires and the male members of parliament of the Swedish and Iceland governments have all joined the HeForShe movement. In Iceland 1 out of every 20 men is now HeForShe.
The PR firm for HeForShe seeks to raise awareness around the achievements of women. Read the full RFP here.