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Who Wants To Do PR For Coachella?

Who Wants To Do PR For Coachella?

Sounds like a dream assignment for an agency that does travel entertainment and tourism? Maybe DKC PR or BWR or 5WPR?

The City is seeking proposals from qualified agencies for professional services to assist with the City’s marketing and advertising program in two distinct areas: media buying and creative/branding services (“Services”).  The Agency selected for media buying will be required to plan, execute and manage all advertising efforts on behalf of the City, including media planning and placement (both digital and traditional), search engine optimization, monthly e-newsletter development and distribution, and other services as required. This Agency will provide strategic guidance to the City regarding both its out-of-market and in-market advertising programs, resulting in an annual media plan executed and managed by the Agency. The Agency selected for creative/branding services will be tasked with helping the City refresh and unify its several public-facing brands including: the tourism campaign, Palm Desert First Weekend, the Visitor Services Center, and various community events such as Concerts in the Park.

Background:

Palm Desert is the geographic center of the Coachella Valley (Palm Springs Desert Resorts), a fast-growing region of Southern California that comprises nine cities with a combined year-round population of nearly 500,000. Palm Desert has evolved into a vibrant community that today is the educational, retail, and cultural hub of the Valley, and one of its most desirable places to visit.

Throughout the past decade, the City of Palm Desert (“City”) has undertaken an aggressive image awareness campaign, and is now ready to evolve that campaign. The City encompasses several public-facing brands (including Palm Desert First Weekend, Concerts in the Park, the Visitor Services Center and the City’s tourism campaign) that have until now remained separate entities, each with its own marketing plan and budget. With this Request for Proposals (“RFP”), the City seeks to enhance the synergy between these brands by combining and maximizing its total media buy and unifying the branded fragments into a unified voice.

Scope of Work:

SECTION A –Media Buying Digital:

Media Plan:

SECTION B – Creative Services Branding/Creative:

Due Date:

April 18th, 2018.

Address:

City of Palm Desert

73-510 Fred Waring Drive

Palm Desert, CA 92260

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