Here’s some of the top Asian-American Public Relations agencies —These firms cross many different nations and cultures and include firms that do PR and marketing work for U.S. companies wishing to specifically meet the needs of the Asian-American community.
IW Group
IW Group has offices in Los Angeles, San Francisco, and New York City. They represent clients that range from McDonalds to Godiva. They also represent top names in utilities, Lexus, Wells Fargo, Coca-Cola, Disney, and many other household names.
Though IW Group’s offices are in the U.S., the firm represent clients in international markets. The agency’s specialty is working within the Asian market, but they also do PR and communications for the total marketing experience.
Multicultural Marketing Resources, Inc. –
Multicultural Marketing Resources, Inc. has an office on West 28th Street in New York City. This firm is truly a one-stop shopping experience since it offers PR, Advertising, and Data Research, while specializing in several segments of the population. One of the agency’s specialties is the Asian-American market. MMR has done successful Asian-American campaigns for many companies, including Wells Fargo, AARP, SouthWest Airlines, Acura, and PG&E.
This firm is not as large as many of its competitors, but the work they do creates results for their clients.
Whether you are looking for representation inside or outside the U.S., these firms can offer you help. Keep in mind, however, that lumping a large number of cultures into one group may not be what you are seeking.
If you need a specialist regarding a specific culture, such as Korean, Malaysian, Japanese, or otherwise, then interview the firm about their understanding and expertise within that particular culture.
Have you found other firms in your area that do an amazing job with the Asian market? We’d love to hear about it – comment below with your thoughts and experiences.