Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.
If you look inside your Pampers diaper pail, and a stink wafts into your face, it may be Procter & Gamble PR poop. Either Procter & Gamble is trying to turn the Internet into a soap opera, or their PR sniffed too many chemicals.
Procter and Gamble is making a bet now on the stupidity of Moms and others in social networking. Can the weight of a few mercenary Moms propel this corporate juggernaut past the truth, past your will, past reality? Only the social sphere can react to companies attempting to unjustly influence the digital crowd.
Expedia, Marriott, Orbitz, Signature Travel Network and others are looking to expend their businesses abroad, spending a fortune on lobbying and PR. Travel is hot, and getting hotter this season. An online travel site will soon launch a new and exciting service.
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call "community entitlement," or the need to build the system back from the ground up. This is not as complex as many imagine, especially not with the help of community.
Have you ever thought this: "I'd get involved in social media, but there's just no way to tell if I'm getting any results from it." That is an excuse that I hear often from companies who aren't yet involved in social media. That's it is, though--an excuse.
As Google and Facebook spur us to question motives around consumer data privacy, we look at what this means for brands and marketing.
Procter & Gamble's massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world's largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly of major corporations today. Greed or weak product lines, it matters little when the people lose faith.
An in-depth Goldman Sachs analysis, by ForexTraders.com's market analyst Joel Anderson.
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