Brian Tierney, together with NewSpring Capital, have recently signed an agreement to purchase Realtime Media, a digital marketing services company based in King of Prussia. Although the terms of the deal have not been disclosed, the purchase has a clear strategical role in Tierney’s plans of opening his one PR firm, Brian Public Relations.
“Realtime is this hidden gem that drives online audience engagement through social media, promotions, mobile and games. This company is well positioned to take advantage of the continued growth in the digital space,” said Brian Tierney in an official statement.
Indeed, with a roster of clients including CNN, Toys”R”Us, AOL and L’Oreal USA, Realtime Media can be regarded as a great investment. Besides, the company’s innovative technologies can make a great addition to anyone’s portfolio. Think CNN’s dynamic polling system for the news network’s “National Report Card” program, where viewers graded President Obama’s second 100 days in office via CNN.com, Facebook, mobile text and a 1-800 number, with real time voting return data.
Tierney needed someone with good online expertise as well. His PR background needs no introduction, but his online PR expertise is, let’s say, not as broad. In his recent past, Tierney served as chief executive of Philadelphia Media Holdings, and oversaw operations at The Philadelphia Inquirer, as publisher, and the Philadelphia Daily News, which won the 2010 Pulitzer Prize for investigative journalism. Tierney successfully guided the organization through a high-profile bankruptcy during the last two years.