Corporate PR & Corporate Communications
GM Faces Safety Probe for Brake Problems
In a year where the entire auto industry is at the mercy of the public, consumers prompt a U.S. safety probe into GM vehicles.
Category
Corporate PR & Corporate Communications
Corporate PR & Corporate Communications
Mattel's Latest PR Trick: A New Game of Scrabble, with Proper Nouns
Proper nouns come into play. Scrabble rules change. Or do they? Curious? Read on!
Corporate PR & Corporate Communications
Corporate Brainstorming Is a Bad Idea for Creativity
Just when you thought that group brainstorming is the best way to go to get new ideas, research shows that this might actually block the best ideas...
Corporate PR & Corporate Communications
Wachovia Crisis PR: Login Issues Bring Negative Press for the Bank
Many users are reporting login issues for Wachovia Online Banking today. Like Bank of America in January, Wachovia's response to the crisis is poor, if not inexistent.
Corporate PR & Corporate Communications
Auto PR: GM, Toyota, World, Recalling All Autos
GM's recall of 1.3 million autos for what they say is a "minor" steering problem, reveals another type of negligence for the once mighty corporation - mediocre PR. Suggesting a steering failure, of any kind, is acceptable for auto consumers is ludicrous to the extreme. Just like Toyota, GM appears to be sweeping a lot of liability under the carpet on this one.
Corporate PR & Corporate Communications
Speyside Corporate Relations Opens South America
Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.
Corporate PR & Corporate Communications
NASA Gets PR Boost From Lunar Discovery
Water on the moon was just discovered by NASA. LCROSS has been a success from an objective point of view, but some question spending millions to discover what is already theoretically known. Space pioneer Buzz Aldrin applauds the mission, but suggests we should be colonizing Mars by now. Maybe this latest news will make his arguments hold water now.
Corporate PR & Corporate Communications
Rob Walton: Will Be Buried in Walmart Casket When He Dies
Just when you thought the economy was at zero growth, Walmart expands their market to the dead. News today reveals that the company will now offer caskets, urns, and even funeral jewelry to their valued customers.
Corporate PR & Corporate Communications
Public Relations Restructure at BBC Worldwide
Restructure will see BBC Worldwide's PR operation report directly to the corporation's communications director, Ed Williams.