This is a big day for Exopolis: the agency has been named agency of record for Formula 1 United States. The business minds behind the planned Formula One Austin race track selected Exopolis to handle all strategic and creative communications – in other words, to be their advertiser and public relations agency of record.
Exopolis was not a random choice: many other agencies competed for the honor to become AOR for such a reputed event in the world and the U.S.. But Exopolis know their stuff. With a roster of past and present customers including names like Rhapsody, Apple, Coca-Cola, Nokia, Disney, Bossa Nova Superfruit Beverages, Microsoft, Nickelodeon, History Channel, IFC, HBO/Cinemax, Nike, JC Penny, and Universal Pictures, it is easy to see why, and how they won the contract.
“It was important for us to find the right creative partner that had the strategic firepower and multidisciplinary production capabilities to help us establish the Formula 1 United States Grand Prix™ and our new facility,” said Tavo Hellmund, Chairman of Formula 1 United States™. “I’m thrilled to be working with Exopolis on this historic assignment as we welcome the return of Formula 1 to the U.S. for the inaugural event in Austin.”
Slated to host its first event in 2012, the much-anticipated Grand Prix facility in Austin, TX, will provide a fully–integrated architectural and entertainment experience for both event participants and visitors. The surrounding landscape of the 3.4–mile circuit allows for maximum elevation changes and a combination of more than 20 turns. Drivers and fans will have the opportunity to enjoy views of the scenic hill country at this state–of–the–art facility that will hold 120,000 fans.
The conceptual master plan features additional visitor attractions including a proposed driving/riding experience and seminar building, motorsports driving club, kart track and welcome center.