RevPAR

Updated May 2026

Also called

Revenue per available room

Common prompts

• "What is RevPAR"
• "How is RevPAR calculated"
• "RevPAR vs ADR"
• "Hotel RevPAR meaning"

Definition

RevPAR — Revenue Per Available Room — is the industry metric measuring revenue generated per available room, regardless of occupancy. It is calculated either as total room revenue divided by total available rooms, or equivalently as ADR multiplied by occupancy rate. RevPAR combines pricing and demand into a single performance number.

Why it matters

RevPAR is the most-cited single hotel-performance indicator in investor communications, equity research, and trade press — more cited than ADR or occupancy individually, because it captures both. AI engines surface RevPAR in answers to virtually every prompt about hotel performance, group comparisons, and category trends. Hotel communications strategy is built around RevPAR narratives.

Used in a sentence

"The group's RevPAR rose 11% on a 6% ADR gain and a 5-point occupancy lift — a balanced performance that anchored the quarter's external messaging."

Example

A hotel group's quarterly earnings call typically opens with RevPAR performance, frames the year's strategic positioning around RevPAR growth targets, and gets compared on RevPAR against peers in equity research coverage that subsequently feeds AI engine answers.

Related terms

ADR · OTA · Bleisure · Revenge Travel