These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money. If this is the case for you, you should know that you can use a wide variety of growth hacking strategies to make it happen. Although defined diversely, the concept of growth hacking is quite simple. The term refers to the use of analytical thinking, social metrics, and innovative strategies to increase visibility and conversion rates.
Here are some of the most effective growth hacking strategies you should consider using:
Build Brand Ambassadors.
Brand ambassadors are individuals who are so enthusiastic about your goods and services that they are willing to promote your brand for free. Building brand ambassadors is oftentimes the single most effective strategy that a small business can employ to experience explosive, long-term growth. There are a variety of tactics you can employ to build brand ambassadors, and one of them includes adding Share Buttons on your blog or website. With this simple, free technique, you increase the likelihood that your site visitors will share your content with everyone in their social networks via channels such as Twitter, Facebook, and LinkedIn.
Offer Something Free.
This is one of the most classic and effective growth hacking strategies you can implement. People love getting things for free, and offering products and services in this manner is a wonderful way to generate intrigue with your brand. With that idea in mind, note that there are a million ways that you can offer things for free. In a digital age where online advertising is important and advantageous, it’s a good idea to consider offering your prospective clients a free e-newsletter that includes updates regarding discounts, promotional products, etc. Offering this freebie is a great way to increase your conversion rates.
Make It Exclusive.
Generally speaking, people like to feel as if they’re a part of an organization or group to which everyone doesn’t have access. Creating this environment and perception of exclusivity is a wonderful way to attract attention and widen your base of loyal customers. There are numerous ways you can use this strategy, such as creating an invitation-only membership while allowing people to request invitations from you in order to join. This is the strategy that Pinterest utilized during its incipient stages, and the technique was wildly successful!
Summing It All Up
If you are serious about building your start-up business, you should know that growth hacking is one of the most effective ways to make it happen. By implementing some or all of the growth hacking techniques outlined above, you will likely find that your small business starts experiencing the consistent growth and expansion you desire.