LinkedIn - Everything Public Relations

Stop! Thief!

That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn’t break anti-trust laws. LinkedIn lost its two-year legal battle with a private company that it had blocked from its site for allegedly stealing publicly available data from its website. How Does It Affect My Organization? […]

How to Land the PR Job of Your Dreams

Landing the PR Job of Your Dreams

The PR industry is growing. It is estimated that the number of professionals working in the PR industry will grow about 25% during this decade. So landing a PR job isn’t likely to happen just because you faxed in a quality resume. Here are a few tips to consider in your journey toward employment in […]

Social Media Marketing Trends

Social Media Marketing

2015 is bringing some incredibly innovative social media marketing trends to the forefront. The end of 2014 saw some of these techniques sneak up on the marketplace; however, this year will bring them in full force. Here are some of the trends that you should jump on top of if you are planning to create […]

Growth Hacking Your Business

growth hacking

These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money. If this is the case for you, you should know that you can use a wide variety of growth hacking strategies to make it happen. Although defined diversely, the concept of growth […]

Networking in Public Relations: The Complete Beginner’s Guide

networking in public relations

In today’s world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established. Throwing millions of dollars at ad agencies won’t make you a leader in the industry – but spending time creating and nurturing relationships with others will. There are a few […]

9 Super LinkedIn Influencers You Should Follow

LinkedIn influencers

With over 240 million active users, LinkedIn is by far the most valuable business-centric social network ever dreamed of. Every evangelist of social media knows too, this game of visibility and viability we play daily online, it’s all about influence really. Given this transparent fact, the only thing as powerful as being influential, is knowing someone who is. To this end I present a list (not exhaustive) of 10 LinkedIn influentials you’d do well to follow (if not flat out emulate).

10 LinkedIn Groups for PR, and Why We Love Them

linkedin-logo

LinkedIn is a great place to meet fellow professionals, exchange ideas, get tips, discover relevant articles and trends, find jobs and join interesting discussions. Public relations is a well represented field on LinkedIn, with many professionals in the network and some really active groups. Here are 10 LinkedIn groups for PR pros to join.

4 LinkedIn SEO Tricks to Help Your Profile Rank

LinkedIn

LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip side, if you’re using LinkedIn to get a job, an optimized profile will make it easy for prospective employers to find you. Here are 4 tips to increase the visibility of your LinkedIn profile.