Effective LinkedIn Carousel Content for Audiences

LinkedIn document carousel-style posts provide a versatile and engaging format for sharing content with a target audience. To create impactful posts that resonate and help companies achieve their key performance indicators (KPIs), it’s essential to follow best practices. 


The first slide of any carousel post is crucial for grabbing the audience’s attention. Companies can start by adding a title or hook that’s visually appealing and easy to scan quickly. For example, companies can showcase an image of a rocket. They can also say something like “Guide on making a million dollars” to grab the audience’s attention with some intrigue from the start.

Showcasing new products or offers

Companies can leverage document posts to introduce new products, features, or offers to the audience. They can highlight the benefits and features of the product using multiple slides, providing a comprehensive overview. They can also tease new offers, share their knowledge or expertise on the offer, and highlight benefits or features. This can help companies drive engagement and conversions by promoting limited-time offers through carousel-style document posts.


Including the company’s logo or LinkedIn profile image in carousel posts help users identify and remember the content. Branding also ensures that when users download the carousel post as a PDF, they can easily recognize the source. Companies should think of branding as a way to establish their content as a recognizable and trusted resource.

Thought leadership

Companies should use LinkedIn carousels to showcase their unique thoughts, insights, and strategies related to their industry. They can share their vision for the future, compile their thoughts on a specific topic, or present a strategy to solve a complex problem. This way, companies can establish themselves as thought leaders and provide valuable information to the audience.

Call to action (CTA)

Companies should define a specific goal for their carousel posts and craft a relevant CTA to encourage users to take action. Whether it’s downloading a resource, signing up for a newsletter, or exploring a product, it’s important to include a clear and compelling CTA in both the caption and within the carousel itself. This will make it easy for users to understand what the company wants them to do.

Highlighting industry trends

Companies can both stay informed about the latest trends in their industry and share their insights through carousel posts. They can do things like analyze the trends they spot. Companies can also present data they’ve collected to provide valuable industry knowledge to the audience. 

Repurposing blog content

Another great use for this type of content is to repurpose the company’s blog posts into engaging carousel posts. To do that, companies can summarize key points or lessons from the blog post and present them on separate carousel cards. They can use storytelling techniques or share valuable insights from the blog content to captivate the audience and drive engagement.

Case studies and customer stories

Brands can use document posts to visualize data from customers or clients. They can share user-generated content, present case studies, or promote customer success stories. These types of posts help establish credibility, demonstrate the value of the company’s products or services, and provide real-world examples to the audience.

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