PR New’s How to Conference is a fast paced PR event for public relations, communication and marketing professionals that want a one-day, know it all, information packed conference where to get updated on all PR trends and interact with their peers and industry thought leaders. Held on December 1st, at the National Press Club, Washington D.C, the How to Conference will offer 11 how-to sessions, 11 expert trainers and 100 smart strategies and tactics to be put in practice in 2011. The How to Conference is designed as a straightforward event providing attendees with ideas and guidelines that they can immediately implement in their everyday PR practice. To help them accomplish their goal, PR News has lined up the key thought leaders of the PR field:
- Sydney Ayers, APR, President Public Relations
- Don Bartholomew, Vice President, Fleishman-Hillard
- Lindsey Brown, Director of Marketing and Public Relations, Greater Houston Convention and Visitors Bureau
- Idil Cakim, Vice President, Golin Harris
- Shauna Causey, Communications Manager, Comcast
- Andrew Gilman, President and CEO, CommCore Consulting Group
- Catherine Hernandez, Vice President, National Corporate Communications, Kaiser Permanente
- Karen Hinton, President, Hinton Communications
- Frank Mantero, Director, Corporate Citizenship Programs, GE Corporation
- Conduct a communications audit
- Identify and engage online influencers
- Measure your social media efforts
- Communicate during a crisis
- Tie PR to sales
- Media train top executives (and yourself) for multiple platforms
- Enhance and measure employee engagement
- Launch a new product or service with savvy PR
- Effectively communicate your CSR and green initiatives
- Leverage Twitter and Facebook to advance your PR
