Mobile Advertising Innovator Jumptap Gets $27.5 Million Funding
Jumptap has closed today a $27.5 million financing round led by existing investors General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, Valhalla Partners, and WPP; and two new investors — Keating Capital and a large, institutional investor, which remained unnamed. The company will be using the funds to accelerate growth through further investments in product and technology development and prepare for a public offering.
Jumptap has a broad reach, to over 107 million mobile users in the U.S. and 156 million mobile users worldwide. The company offers mobile advertising solutions for advertisers, publishers and developers. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers excellent ROI for advertisers and great opportunities for publishers and developers.
The company has strategic partnerships with more than 20 third-party data providers, including Polk, Acxiom, Datalogix, TARGUSinfo, Catalyst, and i360. More importantly, Jumptap is the first to bring offline data to mobile advertising.
“Jumptap tackled the challenge of honing mobile ad targeting and understanding mobile audience, and it is flourishing on this path,” said John Simon, Chairman of the Board at Jumptap, Managing Director and Co-founder of General Catalyst Partners. “Under the direction of its innovative leadership team, Jumptap has emerged as a leader in the market.”
Jumptap has forged partnerships with hyper-local leader PlaceIQ, and social ad service 140 Proof, to bring new targeting capabilities and a better understanding of mobile audience to the advertising community. Jumptap has experienced accelerated growth with significant increases in network traffic, ad campaigns and a deeper reach into major verticals such as automotive, retail, entertainment, consumer packaged goods and financial services.
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