The Los Angeles Community College District is looking for a public relations firm to develop and implement a strategic public relations plan on behalf of LACCD.
The Scope of this work is twofold: to build awareness of LACCD’s successful academic and career technical programs and generate public support for the District’s mission AND develop a communications strategy and collateral materials that will help the District explore the feasibility of a district-wide bond measure. The firm will generate content (news articles, news releases, video, photography, etc.) for the District and its colleges.
The Los Angeles Community College District was organized in 1969 and is governed by an elected Board of Trustees. The LACCD is one of 72 community college districts in the state, serving a population of several million residents in southern California within an area of 884 square miles of metropolitan Los Angeles and unincorporated areas of the County of
Los Angeles. The District extends from Agoura Hills in the western part of the San Fernando Valley to the City of San Fernando in the northeast. The service area includes Culver City on the western side of the greater Los Angeles basin, Monterey Park and San Gabriel on the east side as well as Palos Verdes Estates and San Pedro to the south.
In keeping with its mission, the LACCD provides comprehensive lower-division general education, career and technical education, transfer education, credit and non-credit instructional programs geared to meet the needs of the communities its colleges serve and which meet the changing needs of students for academic and occupational preparation, citizenship, and lifelong learning. The Accreditation Commission of Community and Junior Colleges accredits each of the nine colleges independently.
The physical footprint of colleges ranges in size from twenty-two acres (Los Angeles Trade Tech College) to over four hundred fifty acres (Los Angeles Pierce College). LACCD’s current bond funded facilities program, initiated in 2001 with the passage of Prop A and two additional bond measures (Prop AA and Measure J) funded more than $6 billion in voter-approved new facilities construction and renovation projects. Together these three bond measures have modernized and renovated existing facilities as well as constructed new facilities at each of the LACCD’s nine colleges. Projects include, but are not limited to, academic buildings and laboratories, libraries, sports facilities, arts complexes, administrative buildings, student centers, child development centers, parking structures, technology upgrades, enhanced infrastructure, central energy plants and renewable energy projects.
Through this multi-billion dollar program, the LACCD has provided students, faculty, and staff with facilities that support excellence in education and, in turn, prepares students to succeed in the 21st century economy
Proposal is due by May 5th to:
Dorothea Mc Farline
Contracts Analyst
Los Angeles Community College District
Contracts Unit, 6th Floor
770 Wilshire Boulevard
Los Angeles, CA 90017-3719
TEL: 213.891.2276
email: McFarlD@email.laccd.edu