The purpose of this Request for Proposal (RFP) is to identify a social media influencer or a party to hire a social media influencer from Turkey.
Background:
The Maldives Marketing & Public Relations Corporation (MMPRC) is the national tourism office of the Maldives responsible for carrying out promotional activities to become the most preferred island destination of the world under the slogan of “Maldives…the Sunny Side of Life”, whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long term economic, social and cultural benefits to the country.
Scope of Work:
The scope of the project is to organize a FAM trip with a major Influencer by leveraging on Key Opinion Leaders (KOLs) to promote the Maldives on digital and social media platforms. The target audience is potential travelers from Turkey, the “Influencer” should be able to reach a wide audience through online and offline medias’ including but not limited to a blog, vlog, Facebook, Instagram, and YouTube, as well as other social events attended by potential travelers to the Maldives. The scope of work will include but is not limited to the following.
5.1 Interested parties should submit a proposal to conduct an influencer Fam Trip to promote the Maldives through digital and social media platforms. TO RUN A MARKETING CAMPAIGN USING A SOCIAL MEDIA INFLUENCER FROM TURKEY Page 4 of 13
5.2 The proposal should include a “Theme” for the campaign depending on the market trends and segments targeted.
5.3 The proposal should state the different online and offline media that will be used to promote the campaign and the destination, social media handles of the influencer, and other platforms that can be used.
5.4 The proposal should include expected coverage through the campaign. The coverage should include a guaranteed number of posts/write-up about each property and its circulation, readership and reach.
5.5 Propose ideal travel dates for the FAM trip within the month of September.
5.6 Proposed period: 5 days to 1 week (ideal date depending on the campaign proposed).
5.7 Air Ticket, full board accommodation, internal transfers, and bed tax will be covered by MMPRC. All extras will have to be borne by the selected party. Any additional costs should be pre-approved by MMPRC.
Due Date:
19th August 2019 at 15:00pm
Address:
Ms. Fathimath Raheel
Director
Maldives Marketing and Public Relations Corporation
H. Zonaria, 2nd Floor, Boduthakurufaanu Magu, Male’
Republic of Maldives
Telephone: +960 3323228
Email: raalu@visitmaldives.com
Edelman PR and Zeno Group are agencies worth considering.