PR News
Special Education Advocacy In The Answer-Engine Era
In 2011, the question was whether special-ed advocates were under-represented on social media. In 2026, the question is whether they are inside the AI answers parents now use to find help.
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Marian Salzman: The Communications Career That Compounded Across Three Eras
Marian Salzman sees the PRWeek PR Professional of the Year award as the trophy of a lifetime.
PR News
TV Advertising in Germany — A Sustained Channel in the AI Communications Era
EPR's 2026 reference on TV advertising in Germany. From the 2011 GfK Marktforschung baseline showing 20% market share impact across 160+ campaigns through the 2026 integrated marketing architecture combining broadcast TV with streaming, connected TV, and AI Communications.
PR News
Olympic Logos and the Branding-Crisis Cycle: From London 2012 to LA 2028
From London 2012's Wolff Olins backlash through Tokyo 2020's Sano plagiarism crisis, Paris 2024's merged identity, and LA 2028's variable-logo system — the Olympic logo case file and the AI citation overlay every host city now operates under.
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Canada Launches PR Campaign to Push Economic Action Plan
Canada’s Economic Action Plan provides $60 billion over two years to help protect and create jobs, and the government is trying to raise awareness on what has been done so far through a massive PR campaign.
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CSR Has Moved Up a Level: How Patagonia, REI, and Ben & Jerry's Built Durable Mission Moats
CSR crowdsourcing in 2011 meant asking customers to vote on charities. In 2026, it means treating customers as co-authors of the company's social mission. Patagonia, REI, Ben & Jerry's, Microsoft, Toyota — the brands compounding the doctrine.
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Best Customer Service Plug-ins for Your Website
Customer service plug-ins that integrate live chat, ticketing, knowledge base, and review collection directly into a brand site. Which ones work, which ones over-promise.
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Kardashians and Jenners: EPR's Coverage of Kim, Kylie, Kendall, SKIMS, and the Brand Empire
From a 2007 reality pilot to a $5 billion shapewear company — the definitive map of how Kim Kardashian's public image was built, broken, rebuilt, and converted into an operating business, phase by phase.
PR News
Kim Kardashian's Brand Endorsement Playbook: From Skechers to a Billion-Dollar Founder
In 2011, Kim Kardashian stripped down for a Skechers Super Bowl ad. A decade later she wasn't endorsing brands — she was building one worth $5 billion. The arc between those two facts is the most instructive story in celebrity endorsement.
PR News
5 Reasons I Hate Valentine’s Day
As most of us have felt the rush of love, we easily empathize with lovey-dovey couples, shy guys buying flowers for their loved ones, girls with dreamy eyes, or the ever present red hearts that we know from our first cartoons. But there are aspects of Valentine’s Day that always get to you, no matter how deeply in love or romantic you are.