Zanussi has appointed UK Birmingham-based Rave to handle a consumer public relations campaign for its spring cooking promotion, titled All You Need to Cook Italian. The campaign takes six weeks and will be fronted by TV chef Gino D’Acampo, who is famous for winning ITV’s 2009 series of I’m a Celebrity… Get Me out of Here.
“We’re delighted to have picked up this brief from Zanussi. It’s an indication of the great results we achieved on last year’s cooking promotion and we hope the relationship will continue to grow,” said Chris Date, Rave’s director, in a press statement.
In addition to TV and traditional media coverage, the campaign will involve public program’s in shopping centers and retail parks across the UK. Zanussi customers and D’Acampo fans can also participate in a competition where they will have the chance to have the chef create a unique pasta recipe especially for them, made from scratch.
The purpose of the campaign is to promote Zanussi’s gas and electric cooker range, and to help shoppers choose those Zanussi products that “give them time to enjoy the finer things in life.”
So far it is not clear whether Rave will employ any social media strategy for the campaign, and Zanussi’s Facebook and Twitter presences are mediocre at best.