Crisis Communications
University of North Carolina-Chapel Hill Spends $10MM On Law And Crisis PR
In 2014, the University of North Carolina at Chapel Hill engaged Edelman for crisis communications tied to a long-running academic fraud scandal, ultimately spending over $10 million on external legal and PR support. This article examines the details of the Edelman engagement and the broader financial implications of the scandal, highlighting how such crisis management has evolved by 2026.