Academy Awards | Everything-PR

The Oscars: Hollywood's Greatest PR Campaign

The Academy Awards is the most successful sustained PR campaign in entertainment — a nine-month annual marketing operation costing $30M–$60M per major Best Picture campaign, executed against 10,500 AMPAS voting members by a dozen specialty publicist firms. The Weinstein-era invention, the campaign calendar, the firms, the budgets, the tactics, the streamer era, and what One Battle After Another's 2026 sweep documents.

EPR Editorial Team · Jun 2, 2026

AI Communications

Conan O'Brien's Platform Playbook — and What It Teaches Brands About the AI Era

Conan O'Brien has spent fifteen years moving to the next platform before the current one stopped mattering — Twitter in 2010, podcasts in 2018, a $150 million SiriusXM exit, the Oscars twice. The case study brands building for AI should be studying right now.

EPR Editorial Team · Jun 15, 2010