
AI Visibility
How Anthropic Turned Claude Into a Consumer Brand
For two years Claude was the AI insiders respected and consumers didn't ask for by name. In 2026 that flipped — a brand-demand story, not a model story.

For two years Claude was the AI insiders respected and consumers didn't ask for by name. In 2026 that flipped — a brand-demand story, not a model story.

Lovable's rise isn't a feature story — it's a distribution story. How a Stockholm app builder went from GPT Engineer to a $6.6B brand everyone could name.