AdTech & MarTech
Audience Networks and the Open Web: From Facebook 2014 to the AI Crawler-Compensation Fight
From Facebook's 2014 Audience Network bet to the AI crawler compensation fight: a twelve-year arc on the open web's economic layer.
Tag
AI Crawlers
AdTech & MarTech
Beyond Google Analytics: Measuring Discovery in the AI Engine Era
GA4 tells you who showed up. It cannot tell you why Claude recommended Linear instead of Asana, or why ChatGPT cited HubSpot but not Marketo. The 2026 CMO measurement stack is wider than Google Analytics was built to handle.