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AI Crawlers

How to Use Google Analytics Behavior Flow

Google Analytics Behavior Flow is one of the most useful and most underused visualizations in the platform. It maps how users move through a site, where they drop off, and where they convert. How to read it, configure it, and act on what it reveals.

EPR Editorial Team · Jun 6, 2015

AdTech & MarTech

Facebook Launches the Audience Network: The Open-Web Mobile Advertising Bet

Facebook has launched the Facebook Audience Network — the social platform's expansion into the open-web mobile advertising category. What the Audience Network actually does, how it positions against Google AdMob, Apple iAd, and Millennial Media, and what the broader digital advertising communications category should be taking from the situation.

EPR Editorial Team · May 15, 2014