PR News
Defamation in the AI Era: When the LLM Hallucinates About Your Brand
Defamation in the AI era is a new category of brand risk. When ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews invent a false fact about a person or company, the legal and communications response stack is unlike anything the 2014 internet-defamation playbook contemplated.