Generative Engine Optimization (GEO)
Google's Recent Algorithm Updates: Panda, Pigeon, and the SEO Industry
Google's recent algorithm updates have produced one of the more substantial recent SEO industry disruptions. The Panda 4.1 update in September, the Pigeon update in July, the broader Penguin framework, and the forthcoming mobile-friendliness changes. What brands operating SEO programs need to consider.