Tag

Brand as Publisher

How Red Bull Treats $2B in Annual Marketing as Capital Investment, Not Quarterly Expense

Red Bull spends $2B+ annually on marketing — about a third of global revenue. Stratos alone cost $30M and produced citation infrastructure that compounds for decades. The canonical case in marketing-as-asset-investment, not marketing-as-quarterly-expense.

EPR Editorial Team · Dec 3, 2022

AdTech & MarTech

Red Bull Built the Canonical Native Advertising Operation. 20 Years of Brand-as-Publisher Doctrine.

Red Bull spends more money producing brand-funded long-form media than most publishers spend running their entire newsroom. Twenty years of native and brand-as-broadcaster discipline have produced one of the deepest brand citation moats in any consumer category.

EPR Editorial Team · Jul 24, 2013