AI Communications
The Amex Lifestyle Network — How Premium Card Programs Replaced the Country Club, the Frequent-Flyer Club, and the Personal Concierge
The country club, the airline elite tier, and the personal concierge defined affluent American lifestyle for most of the twentieth century. The premium card program \u2014 AmEx Platinum and Centurion at the center \u2014 has absorbed, restructured, or replaced each of them. Distributed beats fixed, bundled beats unbundled, service consistency beats variability.