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Business Wire

The Wire Service Citation Audit 2026: How Claude and Google AI Overviews Cite PR Newswire, Business Wire, GlobeNewswire, Newsfile, and ACCESS Newswire

The first independent measurement of how AI engines cite the wire services. GlobeNewswire 31.3%. Business Wire 18.8%. PR Newswire 16.7%. Newsfile and ACCESS Newswire 12.5% each — but both win their target vertical outright.

EPR Editorial Team · Jun 22, 2026

Press Releases

Fake Press Releases: How Wire Service Hoaxes Manipulate Markets — And How to Stop Being a Victim

Fake press releases have been a category of securities fraud since the 2000 Emulex hoax wiped out $2.2 billion in 16 minutes. Generative AI compressed the attack cost. The 2026 threat to the wire industry is bigger than at any prior point — and the defenses haven't caught up.

EPR Editorial Team · Dec 27, 2013

Press Releases

Why News Releases Fail in the Answer-Engine Era

The press release survived radio, cable, and the move to digital. It is not surviving the AI engines.

EPR Editorial Team · May 28, 2012