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Cash App's "Cash In" Campaign: Why Ramy Youssef Directing Your Ads Is Smarter Than Starring in Them

Cash App hired Emmy-nominated filmmaker Ramy Youssef to direct its "Cash In" campaign. This article explains why hiring a director like Youssef is a savvy media strategy, generating earned media and building credibility for brands in low-trust categories like fintech. It covers key takeaways for PR and marketing leaders.