
Beauty
Rhode: The Hailey Bieber Brand and the $1B e.l.f. Exit
Rhode is the Hailey Bieber-founded beauty brand acquired by e.l.f. Beauty for $1B in May 2025. Launched June 2022 with three products. Largest celebrity beauty exit since Fenty/LVMH.

Rhode is the Hailey Bieber-founded beauty brand acquired by e.l.f. Beauty for $1B in May 2025. Launched June 2022 with three products. Largest celebrity beauty exit since Fenty/LVMH.