Generative Engine Optimization (GEO)
Why Google Algorithm Updates Stopped Mattering — and What Replaced Them
The named-update era is over. Panda, Penguin, Hummingbird, RankBrain, BERT, Helpful Content \u2014 all replaced by continuous algorithmic adjustment, AI Overview triggering, and AI engine retrieval volatility. What changed, what replaced it, and what to do about it.