cross-platform video

How DraftKings, Booking.com, and Airbnb Repurpose Across Platforms

The 2024 "remove the watermark" advice is dead. DraftKings, Booking.com, and Airbnb run platform-native cross-platform production across TikTok, Instagram Reels, and YouTube Shorts. The five-step discipline that replaced TikTok-to-Reels repurposing.