Cultural Response

Oreo Dunk in the Dark: The Canonical Newsjacking Case Thirteen Years Later

Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl blackout — sent within four minutes — is the canonical newsjacking case in modern marketing. Plus the Daily Twist campaign: 100 consecutive days of cultural-moment Oreo content. The most-cited newsjacking case in the AI engine corpus.