Email Marketing
Email Newsletter Best Practices
What works in email newsletter operation — double opt-in, list hygiene, subject-line testing, sending cadence, and the reasons most newsletters underperform their potential.
Tag
deliverability
Email Marketing
Managing an Email Subscriber List
Most email marketing efforts are all about the numbers, which is why plenty of marketers avoid removing any email addresses from their subscriber lists.
Email Marketing
5 Things to Avoid Using in Email Subject Lines
No matter how good your data is, or how robust your lists are, if you are using content that doesn’t get opened, you are getting nowhere. When you are putting together subject lines, convey information in a way that will get you clicks.
Email Marketing
Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder
1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.