Insights & Strategy
Non-Stop Communication and its Effect on PR Industry
The 24/7 news cycle rewrote the rules of PR. When crisis hits, brands used to have overnight to prepare. Now the response window is measured in minutes.
Tag
Digital Communications
Digital PR & Communications
How Americans Consume Online in 2026: AI Engines, TikTok, and the Death of Traditional Search
Americans now spend 8 hours 14 minutes per day with digital media — and the shape has been rewritten. AI engines, TikTok, YouTube, and Reddit are absorbing share. Traditional search is under structural pressure.