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How Digitally Native CPG Brands Win AI Citation: Glossier, Hint, Impossible Foods
Digitally native CPG is not a marketing-operations distinction. It is a citation-substrate distinction. Glossier, Hint, and Impossible Foods built distinct citation profiles — community-led, founder-led, scientific — that compounded into durable Citation Share. The brands that built marketing without substrate are now operating at scales below their peaks or have exited.