Fintech
Cash App's "Cash In" Campaign: Why Ramy Youssef Directing Your Ads Is Smarter Than Starring in Them
Cash App hired Emmy-nominated filmmaker Ramy Youssef to direct its "Cash In" campaign. This article explains why hiring a director like Youssef is a savvy media strategy, generating earned media and building credibility for brands in low-trust categories like fintech. It covers key takeaways for PR and marketing leaders.