Digital PR
88% of Independent U.S. Funeral Homes Are Algorithmically Invisible — a Generational Consolidation Event the Industry Has Not Priced
New research finds 88% of independent U.S. funeral homes are "algorithmically invisible" to AI search engines like ChatGPT and Google AI Overviews. This presents a significant challenge for the $20-billion industry as corporate operators and platform challengers dominate AI answer surfaces. The article explores the implications of this digital invisibility and potential remediation pathways for independent businesses.