Hapoel

The Israeli Sports Brand: What Maccabi Tel Aviv Reveals About Communications in a Constrained Market

Maccabi Tel Aviv is two clubs sharing a name — the basketball brand is the international one, the football brand is the domestic one. What Maccabi reveals about Israeli sports communications: the Hapoel rivalry, the small revenue base, the 2023–2026 disruption, and the Hebrew-vs-English Citation Share gap.