Corporate Communications
Honda Wins Harris EquiTrend Brand of the Year 2012
Honda Motor Co., Ltd. — world's largest motorcycle manufacturer, third-largest Japanese automaker, and the structural reliability answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. CEO Toshihiro Mibe. The 2012 Harris EquiTrend Brand of the Year win was a leading indicator. Covering the May 2025 EV walk-back, the hybrid pivot, the collapsed Nissan merger, the Acura citation gap, Sony Honda Mobility/AFEELA, motorcycles, HondaJet, and the agency stack.