Everything PR News
Tag

integrated resort

The Casino Floor Is Dead. Long Live the Casino Brand.
Gambling

The Casino Floor Is Dead. Long Live the Casino Brand.

Total non-gaming revenue on the Las Vegas Strip has dwarfed gaming revenue for two decades — yet most casino marketing budgets still treat the slot machine as the product and the floor as the destination. The structural disconnect between where casinos allocate communications investment and where guests actually experience value. The brand is the entire experience: room, pool, show, meal, service, atmosphere — and gaming as one component of a much larger value proposition.

EPR Editorial Team ·
The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever
Gambling

The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever

Modern casino PR is not spin — it's survival. From the 1990s repositioning as "integrated resorts" (Marina Bay Sands' SkyPark, not the gaming floor), through the Steve Wynn license-preservation crisis (2018), MGM Resorts' 2023 cyberattack response, Caesars' Project 21 and MGM's GameSense, to the AI Citation Share layer. The discipline now speaks to regulators, investors, communities, and the engines simultaneously.

EPR Editorial Team ·
Casino Marketing Reference: How Sands, MGM, Caesars, Wynn, Betfair & More Win
Gambling

Casino Marketing Reference: How Sands, MGM, Caesars, Wynn, Betfair & More Win

Real, verifiable marketing programs from Sands, MGM, Caesars, Wynn, Betfair, and the rest of the integrated-resort cohort — organized across loyalty (Caesars Rewards, MGM Rewards, Wynn Insider, Foxwoods, Mohegan Momentum, Boyd B Connected), luxury experience (Bellagio Fountains, Wynn Lake of Dreams, Cosmopolitan, Aria), events (WSOP at Paris and Horseshoe), celebrity (Manning family, MGM Grand boxing), digital (Resorts World, BetMGM), and themed (Caesars Rome, Marina Bay Sands).

EPR Editorial Team ·