Sports & Gaming
Jesse Lingard's Personal Brand: The JLingz Misstep, the West Ham Comeback, and the Cost of Branding Before the Platform
Jesse Lingard launched JLingz in 2018 before his football career had become the platform required to sustain it. By 2025 the company was in liquidation with £276,883 in losses. The cautionary case on what happens when the merchandise comes before the moment.