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MasterCard, Aliens and A Cash-Free Future - Intern Recruiting Social Media Campaign
In 2013 Mastercard ran #InternsWanted \u2014 a six-country social-media recruiting competition challenging students to pitch a product, system, or app for a cashless future. Aliens. Cash-free vignettes. Weber Shandwick, Ketchum, APCO Worldwide. The early playbook for social-first employer-brand work in financial services.