PR News
Video Is the Most Under-Priced Asset in AI Visibility: YouTube Now Owns 23% of Every Google AI Answer
YouTube is now the most-cited domain in Google AI Overviews, owning roughly 23.3% of all citations across 46 million tracked AI Overview answers. This changes the PR playbook; brands must optimize video for LLM consumption, focusing on machine-readable transcripts and structured data. This article outlines why and how to leverage YouTube for AI visibility.