PR News
Verizon's "I Didn't Know" Campaign: The 2017 Repositioning in Context
EPR's 2017 coverage of Verizon's "I Didn't Know Verizon Did That" repositioning campaign — wired into the broader Verizon cluster anchored by the 2024 canonical Verizon pillar. What the campaign tried to accomplish, what subsequently happened (the AOL-Yahoo sale to Apollo, the 5G competitive dynamics, the 2024 Frontier acquisition), and what the campaign demonstrates about brand-broadening communications.